Drip marketing campaigns are automated mailing campaigns designed to nurture leads into paying customers. In many businesses, the art of the sale is a long game that may take weeks or months to close. For this reason, it is most effective to use a multi-part marketing strategy that gradually leads prospects toward buying your product. By deploying your marketing mailers in a timed sequence, you are able to deliver multiple sales messages, each one expanding on the last, creating momentum in your campaign. This gives you room to explain and educate, and it gives your potential customer multiple reminders (and chances to take action!) If carefully targeted, drip campaigns should significantly increase your sales opportunities and even develop stronger loyalty amongst your current customers. There are a variety of steps involved in successful drip marketing, so let’s take a look at the basics so that you can start planning your campaign today!
At Plum, our team is committed to volunteering with and donating to nonprofit organizations. We are always looking for new charities to get involved with, so throughout December, we asked our clients to suggest their favorite organizations for our consideration. We were delighted to receive nearly thirty recommendations for a wide variety of great charities! After holding a vote in the office, the Plum team selected the following two organizations to work with:
Despite what you may believe, not every effective direct mail marketing campaign is centered around an offer. With consumers being constantly bombarded with discounts, sales, and limited-time offers, it’s hard to stand out, appear genuine, and still get your point across. Here are some ideas for non offer-based direct mail campaigns that will make your business appear unique from competitors and keep your services fresh in the minds of your targeted customers.
The longtime debate in digital marketing has been argued over the effectiveness of Facebook Ads vs Google Adwords. The two platforms share many similarities in both their functionality and results, however each includes unique options for targeting your audience, tracking your success, and managing your campaign. While everyone should be using both to maximize potential reach, it is important to know the specifics so that you can give preference to the option that best suits your needs as a business, ensuring that your advertising budget is well-spent. Let’s take a look at some of the basic differences between Google Adwords and Facebook Ads:
Informative and visually appealing direct mail is sure to increase your business as well as encourage existing clients to continue to work with you. The following are a few tips to assist you in attracting new clients as well as ensuring that the ones you have will keep returning and tell their friends and colleagues about your financial services.
Planning your next direct mail marketing campaign? Plum wants to share a few tips to ensure that your direct mail doesn’t end up directly in the trash. With so many different parts to the puzzle – design, copy, format, mailing etc. – things can quickly take a turn for the worse. Below are three questions you should ask yourself and/or your marketing representative prior to starting a new campaign to guarantee the best results.
If you're like most financial advisors you spend a great deal of time assisting your clients. Your role as an advisor has required a lot of trust, as you handle your client’s most sensitive information. This includes overseeing and managing portfolios, recommending investment vehicles and educating clients on changes being made in the marketplace. However, despite all of your efforts, you're likely not spending nearly as much time developing marketing strategies to acquire not only new customers but strategies to retain existing customers as well. According to statistics, a large portion of sales could come from repeat business. In fact, it cost 500% more to obtain new customers, than it does to maintain current customers. Yet very little is done to ensure that sales funnels are filled with repeat customers who could eventually make their way back down the sales pipeline.
The core job function of Financial advisors is not only to provide financial planning and advisory services but also to ensure clients that they can trust them with their most sensitive information. Financial advisors must always display trustworthiness to both obtain and maintain their client’s business. They cannot afford to display behavior that suggests they are not trustworthy in any manner or at any point in their career; to avoid jeopardizing their reputation and client relationships. So how do you build initial trust and maintain it throughout your career? Remember, it takes years to build and establish trust, but only moments to tear it down. If you are a financial advisor, below are some key points on how you can build trust and implement trustworthiness throughout the life of your financial advisory and planning career.
The tradition of holiday cards first began in the United Kingdom in 1843. Sir Henry Cole, a civil servant in the UK who had helped to set up what became the Post Office, together with artist John Horsley, invented the first Christmas card. In 1843 Christmas cards were sold for 1 shilling each (about $0.08 today); the cards had three panels, each containing a depiction of holiday charity. The center panel featured a painting of a family having a large Christmas dinner together. Approximately one thousand of these original cards were printed and sold.