Plum Says

Is your contact information easily found on your website?

Posted by Plum Says on Oct 27, 2016 2:57:26 PM


As a business, it is a top priority that you should be easy to get in touch with. If no one can get a hold of you, how will you possibly get any business? In this day and age technology is more prevalent than ever before and there is an entire generation in the workforce who have never even touched a phone book. Having your contact information readily available on your website allows potential clients to reach you without having to jump through hoops. Nobody has the time to be jumping through hoops.

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Topics: Marketing, Digital Marketing, Marketing Advice

12 Direct Mail Mistakes [Are You Making Them?]

Posted by Plum Says on Oct 25, 2016 10:17:00 AM


A recently carried out research revealed that properly addressed print media has a 100% delivery rate, 56% of people trust it to be the best mode of communication, 54% visit the supplied website and 45% responded by purchasing. Another research carried out at the University of Bangor, showed that the human brain reacts positively towards printed media as compared to virtual media. Based on this fact, direct mail is exactly what your business needs to cut through the clutter and tap from the fast growing economic world.

When done the right way, direct mail will help you unlock the huge potentials of your business. It allows you to reach your target audience in the most impressive and effective way, which turns your prospects to your most loyal buyers. As with any process, there is a right way and a wrong way to do things. Both intentional and unintentional mistakes can hinder the outcome of your marketing. Even the smallest mistake can mean big problems for your wallet.

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Topics: Advice, Direct Mail, Marketing, Marketing Advice

New To Social Media? Are You Doing It Right?

Posted by Plum Says on Oct 21, 2016 9:46:00 AM


The golden rule for any business is to cut on costs while maximizing on profit. Marketing is a crucial tool for every business. Every business aims to reach massive numbers of people cutting across age, religion, race and gender. Social media solves this problem satisfactorily. It is cheap, efficient and guarantees your business massive traffic. In this era, almost 50% of the world's population access different social media platforms multiple times every day. Maximizing on this space skyrockets your business without having to dent your company’s budget. What is required, however, to make maximum use of social media is a well-thought strategy.

First, your brand needs to harness authority. Get people to know you first before they can subscribe to your products and services. Social media platforms allow you to connect directly with both your current and potential clients. Successful brands have grasped the technique of using social media to create and cement relationships with customers. Aim at solving people’s problems and answering their questions. Use a simple but clear and informative language. Using a too formal or too professional tone might lose connection with your audience. It’s all about creating a connection with consumers.

Here is what you need to understand before using social media to create your brand and increase your business:

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Topics: Marketing, Social Media, Business, Digital Marketing

6 Corporations Using Direct Mail & Winning

Posted by Plum Says on Oct 11, 2016 10:22:00 AM


If you think using direct mail is not for you, you’re certainly wrong. While some people view it as old fashioned and obsolete, many understand the power of direct mail. This includes some of the biggest corporations in the country. Apple and Google are just two that are using direct mail to close more sales and thrive in this multifaceted business era. In fact, a certain report asserts that direct mail accounts for 39% of new customers. Therefore, if you’re targeting new customers, this is surely the way to go. Have you wondered which companies are using (and have been using) direct mail marketing? Do they generate more leads? What are their ROIs (Returns on Investments)?

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Topics: Insider, Direct Mail, Marketing, Business

10 Reasons Your Business Should Use Direct Mail

Posted by Plum Says on Oct 5, 2016 11:12:00 AM


Many small business owners have gravitated to digital marketing because, during recent years, it has completely leveled the playing field for them. This is a great advantage for those who’ve had to compete against larger businesses to market their product or service. However, there is one traditional marketing strategy that is still being used by the larger companies in conjunction with their digital marketing efforts that is very effective, which is direct mail. The thing that’s very interesting about using a mixture of digital and traditional marketing tactics is that larger companies are aware that the traditional marketing tactics never lost their effectiveness. It’s just that the digital strategies are available on a different platform. They understand that combining the two is twice as effective than just relying on digital strategies alone. Like larger companies, below are the top 10 reasons that small businesses should be using direct mail to market their business.

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Topics: Direct Mail, Marketing, Business Advice, Marketing Advice, Small Business

Postcards or Letters: Which Perform Better?

Posted by Plum Says on Sep 27, 2016 10:05:00 AM


Direct mail can be a powerful marketing tool, whether you send letters or postcards, you are still using a personal touch to peak interest. Both formats have pros and cons, but is one format better than the other for direct mail marketing? Does one format have the advantage, garnering more attention from recipients? Or do they get the same amount of attention from recipients, are they equally effective? While these answers may remain elusive as behavior patterns are in constant flux, ascertaining whether direct mail postcards are a better marketing tool than letters may be a bit simpler with a closer look at the pros and cons of each.

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Topics: Mail, Direct Mail, Marketing

7 Ways to Boost Seminar Attendance with Social Media

Posted by Plum Says on Sep 21, 2016 10:06:00 AM


Social media can play an important role before, during, and after a financial seminar. Using the power of social media in conjunction with direct mail, seminar organizers can see an increase in seminar attendees. There are several ways you can use social media for your seminar, here are a few suggestions. 

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Topics: Tips & Tricks, Facebook, Social Media, Digital Marketing

Direct Mail or Social Media Marketing... [A/B Tests]

Posted by Plum Says on Sep 8, 2016 1:14:16 PM

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Topics: Direct Mail, Social Media, Digital Marketing, A/B Test

5 Tips on Marketing Your Business for FREE

Posted by Plum Says on Aug 22, 2016 3:28:24 PM

When most people think of marketing the first thing they think about is “a marketing budget”. In most cases that should be your first thought but there are many small marketing things you could implement today that will improve your business in the long run. The best part? They are free!

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Topics: Tips & Tricks, Marketing, Social Media, Free, Digital Marketing

6 Secrets to Ultimate SEMINAR SUCCESS [Part 2]

Posted by Plum Says on Aug 15, 2016 2:00:00 PM

Secret 4: Get Leads, NOT Just RSVPs

At any given time, only a mere 3-5% of the market is actually ready and willing to become your client right now. Although your primary focus in seminar marketing should always be to get your attendance up, don’t forget to also have a “secondary offer” for those who are either unable or not quite ready to attend. One method of execution here is to include a business reply card (BRC) with your seminar invitation. BRCs allow people to register for the seminar by mail, but also include an option to receive more information in the form of a “free report.” Not only will this result in more leads, but you will also end up with additional follow-up business. And, when they are ready, you’ll be the one they call (instead of your competition!). 

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Topics: Advice, Tips & Tricks, Business, Business Advice, Seminar

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