When most people think of marketing the first thing they think about is “a marketing budget”. In most cases that should be your first thought but there are many small marketing things you could implement today that will improve your business in the long run. The best part? They are free!
Secret 4: Get Leads, NOT Just RSVPs
At any given time, only a mere 3-5% of the market is actually ready and willing to become your client right now. Although your primary focus in seminar marketing should always be to get your attendance up, don’t forget to also have a “secondary offer” for those who are either unable or not quite ready to attend. One method of execution here is to include a business reply card (BRC) with your seminar invitation. BRCs allow people to register for the seminar by mail, but also include an option to receive more information in the form of a “free report.” Not only will this result in more leads, but you will also end up with additional follow-up business. And, when they are ready, you’ll be the one they call (instead of your competition!).
Seminars are the best way to educate a large number of people in a short amount of time. You establish yourself as an expert, gain immediate rapport with your audience, and set yourself up for closing a considerable amount of business.
Gmail is one of the most powerful and easy to use email service out there. Whether you use it for personal or business emails, you should learn how to master it and improve your overall productivity.
Trying to figure out how much you can, or should, spend on marketing your business can be a very intimidating task. Spend too much and you might lose or not make any money. Don’t spend enough and you could miss opportunities to attract new business and more MONEY. Have no fear, Plum Direct Marketing is here to help.
While you're spending thousands of dollars on marketing, certain factors may be out of your control. Do you know the best practices to ensure your direct mail campaign is properly delivered? Take the time to understand what goes on once your campaign leaves your hands. After all, it is YOUR MONEY that's in the mail. Was your mail printed? Are you tracking your mail? Staying on top of your campaign from inception to delivery is crucial to your marketing success.
As of Q1 - 2016 there are 1.65 billion active users on Facebook. Are you correctly marketing to your audience? Have you wondered how you can improve your efforts and step things up? Facebook Insights is a great tool that very few people actually use. Here are a few ideas from the great minds at Plum Direct Marketing on how you can use Insights to boost your marketing efforts.
Every successful entrepreneur, business and product has a great story attached to it. You should to! This story will play a major role in your company’s success and should intertwine with all of your marketing, sales, customer service and promotional efforts. Many people don’t understand the importance of having their story until it’s too late We’re here to make sure you don’t make the same mistake.
If you have a few free minutes this weekend, check out a few of our favorite TED talks. Next week you can try to apply what you learn to both your business and personal lives. Leave us a comment and let us know which videos you enjoyed the most.
If you think looks don't matter, think again. Often times, your prospect may likely toss your mailer in the garbage before even taking the opportunity to read it. That's why it is so crucial to have direction when it comes to design. In this episode of The Weekly Seed, Brady gives some valuable insight into the power behind the aesthetic of your marketing piece. You don't have to be a designer to apply Brady's 6 Rules of Graphic Design to your Direct Mail. Even if you are already aware of some of these steps, you may still be underestimating their overall impact.