Plum Says

Holiday Design Competition

Posted by Plum Says on Dec 9, 2016 10:44:00 AM

 

The tradition of holiday cards first began in the United Kingdom in 1843. Sir Henry Cole, a civil servant in the UK who had helped to set up what became the Post Office, together with artist John Horsley, invented the first Christmas card. In 1843 Christmas cards were sold for 1 shilling each (about $0.08 today); the cards had three panels, each containing a depiction of holiday charity. The center panel featured a painting of a family having a large Christmas dinner together. Approximately one thousand of these original cards were printed and sold.

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Topics: Direct Mail, Marketing Advice, Holiday Marketing, Client Appreciation

Your Guide to Microsites... In Brief

Posted by Plum Says on Nov 29, 2016 11:54:58 AM

 

N

ew to marketing and expanding your online presence through microsites? Plum is here to help! You may be wondering, what is a microsite anyways? How does it differ from a regular website? A microsite is defined as “an individual web page or small cluster of pages which are meant to function as a discrete entity within an existing website or to complement and offline activity.”  In other words, a microsite is a site-within-a-site – a way for a company to highlight a specific product or showcase a business unit separately from the parent site. Microsites are a fantastic marketing tool for limited-edition or one-time advertising such as T-Mobile Tuesdays, the Macy’s Thanksgiving Day Parade, or even movie trailers.

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Topics: Advice, Marketing, Digital Marketing, Marketing Advice, Microsite, Website

Why You Should Be Serving Food

Posted by Plum Says on Nov 23, 2016 10:48:01 AM

 

Serving food at financial seminars is a very lucrative strategy. Food helps to get past basic, primal defense mechanisms and opens people up to both nourishment and new ideas. When people share a meal or even light refreshments, a primal bond is made. This bond influences emotional state and intellectual buying decisions to a very large extent. Trust can more easily be earned and reciprocated over food. On a very physical level, people become more accepting and understanding of ideas being promoted at the event or financial seminar involving food. Food boosts customer experience many-fold. Smart financial planners are taking queues from leading brands like Starbucks, which built huge names through "improving the customer experience" (www.forbes.com). Serving refreshments is Starbucks' main strategy in relating to its customers.

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Topics: Advice, Marketing, Seminar, Marketing Advice, Food

Obamacare Premiums to Increase

Posted by Plum Says on Nov 15, 2016 9:27:18 AM



With Obamacare premiums soaring in 2017, it is important to start thinking about what this means for the average person, and further, what this means for the financial planners that these people rely on. Just hearing that premiums are increasing is enough to scare nearly anyone – but be sure to keep in mind, and stress to your clients, that even stressful economic times are great opportunities for smart spending and investing.

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Topics: Marketing Advice, Financial Advice, Health Care

How to Use Current Issues to Create Marketing Buzz [Video]

Posted by Plum Says on Nov 7, 2016 3:24:04 PM

 

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Topics: Marketing, Seminar, Marketing Advice, Current Events

Is your contact information easily found on your website?

Posted by Plum Says on Oct 27, 2016 2:57:26 PM

 

As a business, it is a top priority that you should be easy to get in touch with. If no one can get a hold of you, how will you possibly get any business? In this day and age technology is more prevalent than ever before and there is an entire generation in the workforce who have never even touched a phone book. Having your contact information readily available on your website allows potential clients to reach you without having to jump through hoops. Nobody has the time to be jumping through hoops.

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Topics: Marketing, Digital Marketing, Marketing Advice

12 Direct Mail Mistakes [Are You Making Them?]

Posted by Plum Says on Oct 25, 2016 10:17:00 AM

 

A recently carried out research revealed that properly addressed print media has a 100% delivery rate, 56% of people trust it to be the best mode of communication, 54% visit the supplied website and 45% responded by purchasing. Another research carried out at the University of Bangor, showed that the human brain reacts positively towards printed media as compared to virtual media. Based on this fact, direct mail is exactly what your business needs to cut through the clutter and tap from the fast growing economic world.

When done the right way, direct mail will help you unlock the huge potentials of your business. It allows you to reach your target audience in the most impressive and effective way, which turns your prospects to your most loyal buyers. As with any process, there is a right way and a wrong way to do things. Both intentional and unintentional mistakes can hinder the outcome of your marketing. Even the smallest mistake can mean big problems for your wallet.

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Topics: Advice, Direct Mail, Marketing, Marketing Advice

New To Social Media? Are You Doing It Right?

Posted by Plum Says on Oct 21, 2016 9:46:00 AM

 

The golden rule for any business is to cut on costs while maximizing on profit. Marketing is a crucial tool for every business. Every business aims to reach massive numbers of people cutting across age, religion, race and gender. Social media solves this problem satisfactorily. It is cheap, efficient and guarantees your business massive traffic. In this era, almost 50% of the world's population access different social media platforms multiple times every day. Maximizing on this space skyrockets your business without having to dent your company’s budget. What is required, however, to make maximum use of social media is a well-thought strategy.

First, your brand needs to harness authority. Get people to know you first before they can subscribe to your products and services. Social media platforms allow you to connect directly with both your current and potential clients. Successful brands have grasped the technique of using social media to create and cement relationships with customers. Aim at solving people’s problems and answering their questions. Use a simple but clear and informative language. Using a too formal or too professional tone might lose connection with your audience. It’s all about creating a connection with consumers.

Here is what you need to understand before using social media to create your brand and increase your business:

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Topics: Marketing, Social Media, Business, Digital Marketing

6 Corporations Using Direct Mail & Winning

Posted by Plum Says on Oct 11, 2016 10:22:00 AM

 

If you think using direct mail is not for you, you’re certainly wrong. Many understand the power of direct mail, this includes some of the biggest corporations in the country. Apple and Google are just two that are using direct mail to close more sales and thrive in this multifaceted business era. In fact, a certain report asserts that direct mail accounts for 39% of new customers. Therefore, if you’re targeting new customers, this is surely the way to go. Have you wondered which companies are using (and have been using) direct mail marketing? Do they generate more leads? What are their ROIs (Returns on Investments)?

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Topics: Insider, Direct Mail, Marketing, Business

10 Reasons Your Business Should Use Direct Mail

Posted by Plum Says on Oct 5, 2016 11:12:00 AM

 

Many small business owners have gravitated towards digital marketing because, during recent years, it has completely leveled the playing field for them. This is a great advantage for those who’ve had to compete against larger businesses to market their product or service. However, there is one traditional marketing strategy that is still being used by the larger companies in conjunction with their digital marketing efforts that is very effective, which is direct mail. The thing that’s very interesting about using a mixture of digital and traditional marketing tactics is that larger companies are aware that the traditional marketing tactics never lost their effectiveness. It’s just that the digital strategies are available on a different platform. They understand that combining the two is twice as effective than just relying on digital strategies alone. Like larger companies, below are the top 10 reasons that small businesses should be using direct mail to market their business.

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Topics: Direct Mail, Marketing, Business Advice, Marketing Advice, Small Business

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