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Plum Says

Plum Says

Recent Posts

Are You Segmenting Correctly?

Posted by Plum Says on Apr 17, 2017 11:02:00 AM


You’ve been sending out mailers and are pleased with the design and information provided, but haven’t been receiving the replies you wanted. Could there be an error with the people you are targeting? It actually is quite common for segmentation errors to occur. Segmentation is the process of breaking up your target market into subgroups of consumers which have common needs or characteristics. It can be highly effective to market to these groups in different ways. In other words, it’s worth it to examine your segmentation techniques; it could save you money, time, and a lot of stress. A study done by Harvard Business found that 85% of 30,000 new product launches failed because of poor market segmentation. Don’t let your business be just another statistic! Learn to segment properly with these tips.

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Topics: Direct Mail, Marketing, Marketing Advice, Direct Mail Marketing

How Social Media Can Work For You

Posted by Plum Says on Apr 13, 2017 3:43:27 PM


As you may know, social media is a fantastic way to connect with others - and it’s no longer just for teenagers. Aside from enabling connection with friends and family, it is an excellent means for businesses to raise awareness, gain new clients, and keep their existing clients engaged. And with the billions of users it boasts, there is potential to make a big impact. In this post, we will highlight a few ways in which you can make social media work for your company in order to reap the benefits.

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Topics: Marketing, Social Media, Digital Marketing

Most Common Reasons Your Mail Isn't Working

Posted by Plum Says on Apr 6, 2017 11:46:00 AM


It’s no secret that direct mail is king; with the ability to segment exactly the customers you want and personalize your message and design, you are able to reach people in a different way than you are with email. For some reason or another, you may find that your direct mail isn’t performing as well as it used to, or perhaps you have never received the amount of responses you had imagined you would. It’s possible that your direct mail wasn’t delivered properly, explored in this blog post, but assuming your clients are receiving your mail, why aren’t you getting your desired results? It’s not the fault of direct mail as a whole, but there are likely a few changes you can implement to your direct mail campaign today in order to start getting the results you want.

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Topics: Mail, Direct Mail, Marketing, Marketing Advice, Direct Mail Marketing

Plum Launches Direct Mail By Drone Program

Posted by Plum Says on Mar 31, 2017 9:00:25 AM


Plum Direct Marketing has always been on the vanguard of technological innovation in the world of direct mail marketing. We’ve spent years developing our latest advancement, and the hard work is about to pay off. After countless nights in the design lab, months of rigorous testing, and many legal preparations, we are incredibly proud to announce the launch of the most cutting edge direct mail service in the world: Plum Direct Drone Delivery ©.

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Topics: Direct Mail, Marketing, Business, Direct Mail Marketing

Dos and Don'ts of Writing Letters to Your Clients

Posted by Plum Says on Mar 27, 2017 11:00:00 AM


Need to write a letter to your clients? Make sure you come across the same way you want your company to be seen: professional, yet with a personal touch. Plum has compiled some tips to help you write an impressive letter, without having to consult an expert.

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Topics: Advice, Tips & Tricks, Business Advice, Marketing Advice, Client Appreciation, Direct Mail Marketing

7 Deadly Misconceptions About Direct Mail

Posted by Plum Says on Mar 23, 2017 3:12:00 PM


Direct mail is a truly misunderstood marketing channel. In the digital age, some have dismissed direct mail marketing as “outdated” and “inefficient”... but these people are ignoring facts and statistics that have consistently proved time and time again that direct mail is one of the most effective marketing channels. In response to the nay-sayers, we will be debunking the 7 deadly misconceptions about direct mail!

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Topics: Direct Mail, Marketing, Business Advice, Marketing Advice, Direct Mail Marketing

4 Signs Your Marketing Agency Just Isn't That Into You

Posted by Plum Says on Mar 20, 2017 11:00:00 AM


Just like a romantic relationship, your relationship with your marketing company can become stale: your needs are no longer being met, you are no longer growing, or maybe you just aren’t happy anymore. It can be hard to know when to walk away, but here are a few key signs to look out for when you think it may be time to move on from your marketing agency.

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Topics: Marketing, Business Advice, Marketing Advice, Direct Mail Marketing

3 Reasons Why You Should Be Mailing Past Customers

Posted by Plum Says on Mar 6, 2017 11:00:00 AM


There are many reasons someone may have moved on from your company, some being out of your immediate control. There may have been no reason they stopped doing business with you, but you haven’t heard from them since their last transaction. If this is the case, your past client probably wants you to stay connected. If you disappear after a successful transaction, do you think your customers will be likely to call you when they or their friends need your services?

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Topics: Direct Mail, Direct Mail Marketing, Customer Retention

How Marketing Influences Consumer Behavior

Posted by Plum Says on Feb 27, 2017 12:13:27 PM

It’s no secret that different forms of marketing can have an impact on consumers; think of how an emotional campaign can influence customers to choose one brand over another, or how certain social media campaigns go viral and not others. There are a number of ways marketing influences consumer behavior and spending, and today we’ll highlight a few of them and how to incorporate them into your next marketing campaign.

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Topics: Advice, Marketing, Business, Marketing Advice

Why Creative Campaigns Should Be Your Secret Weapon

Posted by Plum Says on Feb 20, 2017 11:03:00 AM

When sending a piece of mail or a package, the element of surprise is pivotal to the success of said mail. Imagine the excitement on your client’s face upon receiving a personalized package with something mysterious inside. Here at Plum, we specialize in creative campaigns and love surprising your clients. It’s a win-win; they receive a surprise package from you, and your client base starts growing! Why are we so obsessed with creative campaigns, and why should they be your secret weapon? Keep reading.

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Topics: Direct Mail, Marketing, Marketing Advice, Small Business, Direct Mail Marketing

How To Establish Customer Trust In Your Direct Marketing

Posted by Plum Says on Feb 16, 2017 11:45:00 AM


Often times the largest challenge that people have to overcome in their marketing is establishing trust. Consumers are smart and they are becoming increasingly suspicious of advertising, so marketing towards people who don’t know your brand can be difficult because, without a solid reputation of integrity, your marketing has to create a sense of trustworthiness on its own.

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Topics: Direct Mail, Marketing, Direct Mail Marketing

The Anatomy of a Perfect Seminar Invitation

Posted by Plum Says on Feb 15, 2017 10:27:00 AM


Seminars are the most effective for financial advisors to generate interest and obtain new clients. The most crucial factor to holding a successful financial seminar is the invitation. A bad invitation will almost always get tossed in the recycling, and the few who do show up after receiving one will be unqualified or unlikely to set up an appointment. On the other hand, a solid invitation will pack your seminar with excited prospects, already halfway sold on your services. Let’s break down the main ingredients of the successful seminar invitation and discuss how each can be utilized to maximize your return on investment.

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Topics: Direct Mail, Marketing, Seminar, Marketing Advice, Direct Mail Marketing

Valentines Day: 4 Gifts to Show Client Appreciation

Posted by Plum Says on Feb 13, 2017 12:30:00 PM


Love is in the air… what have you done lately to show that special someone your undying appreciation? We’re not talking about your significant other - or your mom. Your loyal customers have chosen you over your competitors, repeatedly paid for your services, and not to mention, lined your pockets; It’s fair to say you owe them one. You don't have to send your valued clients love letters for Valentine's Day, but a simple gift can go a long way in the business world. It demonstrates that you really care about your customers, and they will forever be reminded of your business relationship when they see or use the gift.

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Topics: Marketing, Marketing Advice, Holiday Marketing, Customer Appreciation

Super Bowl Ads vs. Direct Mail

Posted by Plum Says on Feb 6, 2017 1:25:00 PM


The average cost for a 30-second spot in Super Bowl 51 was $5 million, but you don’t need to spend big bucks when direct mail can be just as effective for your purposes. Your customers have the big game on their mind, but don’t let them forget about you! Direct Mail can put you in the same arena as the big players.

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Topics: Direct Mail, Marketing, Direct Mail Marketing

How To Measure Your Direct Mail Results

Posted by Plum Says on Jan 30, 2017 11:15:00 AM

So, you’ve invested your precious time, energy, and money into a direct mail marketing campaign, and now all you can do is go back to business as usual and hope that you eventually see a return on that investment, right? __ WRONG. Tracking and measuring the success of your direct mail campaign is essential in ensuring that your money isn’t being wasted on ineffective marketing. Direct mail is basically a hit-or-miss marketing strategy and its results are relatively easy to measure if you have taken the proper steps while creating and preparing for your campaign. Before you embark on your next direct mail campaign, take a look at these tips and consider how you will measure your results.

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Topics: Direct Mail, Marketing, Marketing Advice, Direct Mail Marketing

Why Direct Mail Marketing is Better Than Email

Posted by Plum Says on Jan 26, 2017 11:00:00 AM


Email is an effective and easy way to market your business or services without spending money or expending a lot of effort. But if you’re looking for amplified results and an increased client base, it’s important to remember the hidden secret weapon that is direct mail marketing.

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Topics: Direct Mail, Marketing, Email, Marketing Advice, Direct Mail Marketing

Why We Love Variable Data Printing

Posted by Plum Says on Jan 23, 2017 11:03:00 AM

The trendiest and most powerful innovation in today’s print marketing is the use of variable data printing (VDP) to create mailers that are super-targeted, specific, and personalized for the individual receiving the piece. By collecting your potential customer’s personal data like their age, gender, ethnicity, occupation, interests, etc, your business can use VDP to send print advertisements that appeal precisely to the recipient. Before VDP software was available, printing high volumes of individualized mailers proved too costly and inefficient, but these days it’s both cheap and easy to modify text content and graphics based on variable data. The question is: Do people really care if their mail is personalized? Statistics show that they do… a lot. According to data released by PODi (an organization comprised of industry leaders and experts in digital print marketing), the increase in response rate from non-personalized to personalized print marketing is 300%.

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Topics: Direct Mail, Marketing, Marketing Advice, Direct Mail Marketing, Variable Data Printing, Printing

What is Drip Marketing?

Posted by Plum Says on Jan 19, 2017 11:00:00 AM

Drip marketing campaigns are automated mailing campaigns designed to nurture leads into paying customers. In many businesses, the art of the sale is a long game that may take weeks or months to close. For this reason, it is most effective to use a multi-part marketing strategy that gradually leads prospects toward buying your product. By deploying your marketing mailers in a timed sequence, you are able to deliver multiple sales messages, each one expanding on the last, creating momentum in your campaign. This gives you room to explain and educate, and it gives your potential customer multiple reminders (and chances to take action!) If carefully targeted, drip campaigns should significantly increase your sales opportunities and even develop stronger loyalty amongst your current customers. There are a variety of steps involved in successful drip marketing, so let’s take a look at the basics so that you can start planning your campaign today!

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Topics: Marketing, Marketing Advice, Drip Marketing, Direct Mail Marketing

5 Tricks To Improve Your Direct Mail Campaign

Posted by Plum Says on Jan 17, 2017 11:00:00 AM

Perfecting your direct mail marketing can seem like a daunting trial-and-error process, and even after doing the most extensive market research, your campaign might not see a significant response rate, or the subsequent return on investment that your business needs. Luckily, their are ways to ensure that your mailers get opened and read. Keep reading for five simple techniques that could make your next direct mail campaign your most successful yet.

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Topics: Direct Mail, Marketing, Marketing Advice, Direct Mail Marketing

We Selected Our Favorite Charity Suggestions!

Posted by Plum Says on Jan 13, 2017 10:22:47 AM


At Plum, our team is committed to volunteering with and donating to nonprofit organizations. We are always looking for new charities to get involved with, so throughout December, we asked our clients to suggest their favorite organizations for our consideration. We were delighted to receive nearly thirty recommendations for a wide variety of great charities! After holding a vote in the office, the Plum team selected the following two organizations to work with:

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Topics: Charity, Giving Back

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