This image accurately describes the dilemma that businesses face when paying for marketing services. You can’t always get what you want, but when you work with the right marketing agency, you can count on getting what you need. So what’s the optimal equation? Let’s consider the options:
Cheap & Fast: We want results now, and we want them dirt cheap! Unfortunately, when we prioritize savings and speed, quality almost always falls short. No matter how cheap and fast it comes, ineffective marketing isn’t worth any investment at all.
Fast & Good: This sounds like the best outcome, but what price does it come at? For special situations, when time is of the essence and quality can’t be compromised, it is worth it to shell out big bucks on marketing. However, most business owners know that if they want their business to continue growing in the future, it requires consistent marketing efforts over time. This growth doesn’t typically come “fast”, but the results are more than “good”- and best of all: it doesn’t necessarily have to break the bank.
Good & Cheap: Unless you’re working with a very large budget, good marketing takes time. Solid brand awareness can’t be built overnight, and a big sale will take multiple touches before the prospect is ready to buy. If you stay persistent and work with a good marketing agency, your business will grow. Plum’s expert marketing advisors can help you strategize for long-term growth using cost-efficient marketing strategies: learn about our various marketing services at tryplum.com, or give us a call today at 1-800-992-9663 to speak with an advisor.