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Plum Says

Millennials, Surveys, and Your Business

Posted by Plum Says on Nov 21, 2017 10:08:13 AM


Consumers have a growing willingness to share data with businesses, and you should take advantage! Past generations have felt uneasy about sharing personal information with companies, but millennials seem to see the advantage it creates for them as consumers. Entrepreneur says, “In return for improved products and services, 86 percent of millennials are willing to provide insight on their consumer habits and decision-making processes, often through the use of online surveys.” The more information a company has about their customers, the better-suited they can make their products and services. Make sure you’re taking advantage of the opportunity this trend offers your business!

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