So, you’re holding a seminar every month, but your business isn’t growing as quickly as you’d hoped... The issue could be with the low frequency of your seminars. You may think that holding multiple seminars per month is a waste of time and money, but what you aren’t realizing is how much business you are missing out on by only giving your potential customers one night per month to hear you speak about your services. Top producers in the financial industry are holding multiple seminars per month, and here is the major reason why it results in exponentially more business:
More dates = more options = more opportunities!
How many times have you been interested in attending some sort of event, but were unable to make it due to a prior obligation? The people who do show up to your seminars are surely not the only ones who were interested in coming. The more seminars you hold, the more options your potential attendees have to choose from- and the more likely they are to be able to attend one of them. If you are holding monthly seminars that always land on the same day of the week or time of day, you could be missing out on huge groups of people who want to come, but will never be able to at the time you chose because of their work hours or family obligations.
More dates = more topics = more opportunities!
Another advantage that comes with planning more frequent seminars is the ability to do different types of seminars that cover different topics. Holding monthly seminars in the same area, on the same topics, targeting the same demographic won’t provide you with an ongoing stream of new clients. By holding more seminars, you have the chance to speak more in-depth on specific topics. You will find that more people will be willing to attend a seminar that speaks directly to their specific needs than something more general.
How Can I Efficiently Plan More Seminars?
Preparation for a seminar can take up to eight weeks, so you may be wondering, how am I supposed to plan multiple seminars per month and still have the time to give individual attention to my clients? The only way to efficiently increase your business by upping your seminar frequency is to work with a professional marketing company that will take care of the more daunting tasks for you.