Do not fret, friends! The death of direct mail is nowhere in sight, it is alive and well.
Although digital efforts have indeed become a vital part of the marketing strategy of (almost) every company, direct mail can still play a major role.
Below is an excerpt from an interesting article author Scott Taylor posted on The Huffington Post in regards to this discussion. Then be sure to follow this link to read the entire article and follow Scott on Twitter for more.
"Are you part of the 33% who find direct mail the most effective way to remember a product? How about the 79% of consumers who will act on direct mail immediately? Or maybe you’re part of the 74% of consumers who can’t wait to find out what’s in their letter box? If so, then no doubt you’re already well aware that direct mail is far from dead.
With the online consumer having an attention span of around eight seconds (yes, less than a gold fish), the online landscape exploding into a fierce battle of the brands and email marketing failing to hit targets for many businesses across the country, it may be time to the consider bringing direct mail marketing back into the fold of your strategic marketing plan.
If you’re still sceptical of the results direct mail can harness, here are five reasons why direct mail is very much alive and kicking."
View the full article here: http://www.huffingtonpost.com/scott-taylor/why-direct-mail-marketing_b_10627116.html