Drip marketing campaigns are automated mailing campaigns designed to nurture leads into paying customers. In many businesses, the art of the sale is a long game that may take weeks or months to close. For this reason, it is most effective to use a multi-part marketing strategy that gradually leads prospects toward buying your product. By deploying your marketing mailers in a timed sequence, you are able to deliver multiple sales messages, each one expanding on the last, creating momentum in your campaign. This gives you room to explain and educate, and it gives your potential customer multiple reminders (and chances to take action!) If carefully targeted, drip campaigns should significantly increase your sales opportunities and even develop stronger loyalty amongst your current customers. There are a variety of steps involved in successful drip marketing, so let’s take a look at the basics so that you can start planning your campaign today!
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