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Plum Says

Facebook Ads vs. Google Adwords

Posted by Plum Says on Jan 7, 2017 9:00:00 AM


The longtime debate in digital marketing has been argued over the effectiveness of Facebook Ads vs Google Adwords. The two platforms share many similarities in both their functionality and results, however each includes unique options for targeting your audience, tracking your success, and managing your campaign. While everyone should be using both to maximize potential reach, it is important to know the specifics so that you can give preference to the option that best suits your needs as a business, ensuring that your advertising budget is well-spent. Let’s take a look at some of the basic differences between Google Adwords and Facebook Ads:

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Topics: Marketing, Facebook, Digital Marketing, Google

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