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I love cowboys. Rugged, tough, out there in the elements, doing whatever it takes to keep their life of freedom alive. When I think of cowboys, I think of strong, independent, hard-working, tough guys (and gals!) working their territory, keeping the bad guys away, and protecting their family, their livestock, and their livelihood.
In fact, that’s how I used to think about most financial advisors – as “cowboys.” The allure of going out into the “wild blue” and taking charge of your life. Working hard, but ending your day with pride, independence and best of all, freedom. But, lately, it seems like the financial advisor “cowboy” is a dying breed.
Let me explain…
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Topics: Inspiration, Marketing Advice
