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Plum Says

Can’t​ ​Stop​ ​The​ ​Mail

Posted by Plum Says on Oct 30, 2017 3:47:57 PM


Consumers’ email inboxes are crammed with junk and spam that will never get opened. Many financial advisor’s marketing emails are automatically marked as spam by email services, and some (including the super-popular Gmail), filter promotional emails into a separate inbox that most users don’t even bother to check. The shift to digital marketing has left the online landscape oversaturated to the point where consumers just don’t trust or notice advisor’s internet marketing efforts. More and more internet users are utilizing ad-blocking programs, so even your digital advertisements are being hidden from your potential customers. So, where can advertisers send their marketing materials where they won’t be blocked or ignored? The answer is standing at the bottom of your driveway.

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Topics: Mail, Direct Mail, Digital Marketing, Direct Mail Marketing, Landing Pages

The Crucial Components of a Landing Page

Posted by Plum Says on Jun 20, 2017 3:13:00 PM


Your landing page is your prospective clients’ first impression of you, and as we all know, first impressions are extremely important for all businesses, especially financial professionals. Typically, consumers who are interested in financial advising services will visit your website at least a handful of times before they make any kind of contact with you, so you simply can’t afford to introduce your business with a sub-par landing page. Aside from conveying your brand image and educating your prospects, the main purpose of a landing page is to generate leads. If you want an impactful landing page that produces ample conversions, make sure to include these components!

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Topics: Marketing, Digital Marketing, Website, Landing Pages, Lead Generation

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