Despite what you may believe, not every effective direct mail marketing campaign is centered around an offer. With consumers being constantly bombarded with discounts, sales, and limited-time offers, it’s hard to stand out, appear genuine, and still get your point across. Here are some ideas for non offer-based direct mail campaigns that will make your business appear unique from competitors and keep your services fresh in the minds of your targeted customers.
Informative and visually appealing direct mail is sure to increase your business as well as encourage existing clients to continue to work with you. The following are a few tips to assist you in attracting new clients as well as ensuring that the ones you have will keep returning and tell their friends and colleagues about your financial services.
Planning your next direct mail marketing campaign? Plum wants to share a few tips to ensure that your direct mail doesn’t end up directly in the trash. With so many different parts to the puzzle – design, copy, format, mailing etc. – things can quickly take a turn for the worse. Below are three questions you should ask yourself and/or your marketing representative prior to starting a new campaign to guarantee the best results.
If you're like most financial advisors you spend a great deal of time assisting your clients. Your role as an advisor has required a lot of trust, as you handle your client’s most sensitive information. This includes overseeing and managing portfolios, recommending investment vehicles and educating clients on changes being made in the marketplace. However, despite all of your efforts, you're likely not spending nearly as much time developing marketing strategies to acquire not only new customers but strategies to retain existing customers as well. According to statistics, a large portion of sales could come from repeat business. In fact, it cost 500% more to obtain new customers, than it does to maintain current customers. Yet very little is done to ensure that sales funnels are filled with repeat customers who could eventually make their way back down the sales pipeline.
The tradition of holiday cards first began in the United Kingdom in 1843. Sir Henry Cole, a civil servant in the UK who had helped to set up what became the Post Office, together with artist John Horsley, invented the first Christmas card. In 1843 Christmas cards were sold for 1 shilling each (about $0.08 today); the cards had three panels, each containing a depiction of holiday charity. The center panel featured a painting of a family having a large Christmas dinner together. Approximately one thousand of these original cards were printed and sold.
ew to marketing and expanding your online presence through microsites? Plum is here to help! You may be wondering, what is a microsite anyways? How does it differ from a regular website? A microsite is defined as “an individual web page or small cluster of pages which are meant to function as a discrete entity within an existing website or to complement and offline activity.” In other words, a microsite is a site-within-a-site – a way for a company to highlight a specific product or showcase a business unit separately from the parent site. Microsites are a fantastic marketing tool for limited-edition or one-time advertising such as T-Mobile Tuesdays, the Macy’s Thanksgiving Day Parade, or even movie trailers.
Serving food at financial seminars is a very lucrative strategy. Food helps to get past basic, primal defense mechanisms and opens people up to both nourishment and new ideas. When people share a meal or even light refreshments, a primal bond is made. This bond influences emotional state and intellectual buying decisions to a very large extent. Trust can more easily be earned and reciprocated over food. On a very physical level, people become more accepting and understanding of ideas being promoted at the event or financial seminar involving food. Food boosts customer experience many-fold. Smart financial planners are taking queues from leading brands like Starbucks, which built huge names through "improving the customer experience" (www.forbes.com). Serving refreshments is Starbucks' main strategy in relating to its customers.
With Obamacare premiums soaring in 2017, it is important to start thinking about what this means for the average person, and further, what this means for the financial planners that these people rely on. Just hearing that premiums are increasing is enough to scare nearly anyone – but be sure to keep in mind, and stress to your clients, that even stressful economic times are great opportunities for smart spending and investing.
As a business, it is a top priority that you should be easy to get in touch with. If no one can get a hold of you, how will you possibly get any business? In this day and age technology is more prevalent than ever before and there is an entire generation in the workforce who have never even touched a phone book. Having your contact information readily available on your website allows potential clients to reach you without having to jump through hoops. Nobody has the time to be jumping through hoops.
A recently carried out research revealed that properly addressed print media has a 100% delivery rate, 56% of people trust it to be the best mode of communication, 54% visit the supplied website and 45% responded by purchasing. Another research carried out at the University of Bangor, showed that the human brain reacts positively towards printed media as compared to virtual media. Based on this fact, direct mail is exactly what your business needs to cut through the clutter and tap from the fast growing economic world.
When done the right way, direct mail will help you unlock the huge potentials of your business. It allows you to reach your target audience in the most impressive and effective way, which turns your prospects to your most loyal buyers. As with any process, there is a right way and a wrong way to do things. Both intentional and unintentional mistakes can hinder the outcome of your marketing. Even the smallest mistake can mean big problems for your wallet.
Many small business owners have gravitated towards digital marketing because, during recent years, it has completely leveled the playing field for them. This is a great advantage for those who’ve had to compete against larger businesses to market their product or service. However, there is one traditional marketing strategy that is still being used by the larger companies in conjunction with their digital marketing efforts that is very effective, which is direct mail. The thing that’s very interesting about using a mixture of digital and traditional marketing tactics is that larger companies are aware that the traditional marketing tactics never lost their effectiveness. It’s just that the digital strategies are available on a different platform. They understand that combining the two is twice as effective than just relying on digital strategies alone. Like larger companies, below are the top 10 reasons that small businesses should be using direct mail to market their business.
Trying to figure out how much you can, or should, spend on marketing your business can be a very intimidating task. Spend too much and you might lose or not make any money. Don’t spend enough and you could miss opportunities to attract new business and more MONEY. Have no fear, Plum Direct Marketing is here to help.
While you're spending thousands of dollars on marketing, certain factors may be out of your control. Do you know the best practices to ensure your direct mail campaign is properly delivered? Take the time to understand what goes on once your campaign leaves your hands. After all, it is YOUR MONEY that's in the mail. Was your mail printed? Are you tracking your mail? Staying on top of your campaign from inception to delivery is crucial to your marketing success.
As of Q1 - 2016 there are 1.65 billion active users on Facebook. Are you correctly marketing to your audience? Have you wondered how you can improve your efforts and step things up? Facebook Insights is a great tool that very few people actually use. Here are a few ideas from the great minds at Plum Direct Marketing on how you can use Insights to boost your marketing efforts.
I love cowboys. Rugged, tough, out there in the elements, doing whatever it takes to keep their life of freedom alive. When I think of cowboys, I think of strong, independent, hard-working, tough guys (and gals!) working their territory, keeping the bad guys away, and protecting their family, their livestock, and their livelihood.
In fact, that’s how I used to think about most financial advisors – as “cowboys.” The allure of going out into the “wild blue” and taking charge of your life. Working hard, but ending your day with pride, independence and best of all, freedom. But, lately, it seems like the financial advisor “cowboy” is a dying breed.
Let me explain…