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Plum Says

Super Bowl Ads vs. Direct Mail

Posted by Plum Says on Feb 6, 2017 1:25:00 PM


The average cost for a 30-second spot in Super Bowl 51 was $5 million, but you don’t need to spend big bucks when direct mail can be just as effective for your purposes. Your customers have the big game on their mind, but don’t let them forget about you! Direct Mail can put you in the same arena as the big players.

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Topics: Direct Mail, Marketing, Direct Mail Marketing

How To Measure Your Direct Mail Results

Posted by Plum Says on Jan 30, 2017 11:15:00 AM

So, you’ve invested your precious time, energy, and money into a direct mail marketing campaign, and now all you can do is go back to business as usual and hope that you eventually see a return on that investment, right? __ WRONG. Tracking and measuring the success of your direct mail campaign is essential in ensuring that your money isn’t being wasted on ineffective marketing. Direct mail is basically a hit-or-miss marketing strategy and its results are relatively easy to measure if you have taken the proper steps while creating and preparing for your campaign. Before you embark on your next direct mail campaign, take a look at these tips and consider how you will measure your results.

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Topics: Direct Mail, Marketing, Marketing Advice, Direct Mail Marketing

Why Direct Mail Marketing is Better Than Email

Posted by Plum Says on Jan 26, 2017 11:00:00 AM


Email is an effective and easy way to market your business or services without spending money or expending a lot of effort. But if you’re looking for amplified results and an increased client base, it’s important to remember the hidden secret weapon that is direct mail marketing.

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Topics: Direct Mail, Marketing, Email, Marketing Advice, Direct Mail Marketing

Why We Love Variable Data Printing

Posted by Plum Says on Jan 23, 2017 11:03:00 AM

The trendiest and most powerful innovation in today’s print marketing is the use of variable data printing (VDP) to create mailers that are super-targeted, specific, and personalized for the individual receiving the piece. By collecting your potential customer’s personal data like their age, gender, ethnicity, occupation, interests, etc, your business can use VDP to send print advertisements that appeal precisely to the recipient. Before VDP software was available, printing high volumes of individualized mailers proved too costly and inefficient, but these days it’s both cheap and easy to modify text content and graphics based on variable data. The question is: Do people really care if their mail is personalized? Statistics show that they do… a lot. According to data released by PODi (an organization comprised of industry leaders and experts in digital print marketing), the increase in response rate from non-personalized to personalized print marketing is 300%.

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Topics: Direct Mail, Marketing, Marketing Advice, Direct Mail Marketing, Variable Data Printing, Printing

What is Drip Marketing?

Posted by Plum Says on Jan 19, 2017 11:00:00 AM

Drip marketing campaigns are automated mailing campaigns designed to nurture leads into paying customers. In many businesses, the art of the sale is a long game that may take weeks or months to close. For this reason, it is most effective to use a multi-part marketing strategy that gradually leads prospects toward buying your product. By deploying your marketing mailers in a timed sequence, you are able to deliver multiple sales messages, each one expanding on the last, creating momentum in your campaign. This gives you room to explain and educate, and it gives your potential customer multiple reminders (and chances to take action!) If carefully targeted, drip campaigns should significantly increase your sales opportunities and even develop stronger loyalty amongst your current customers. There are a variety of steps involved in successful drip marketing, so let’s take a look at the basics so that you can start planning your campaign today!

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Topics: Marketing, Marketing Advice, Drip Marketing, Direct Mail Marketing

5 Tricks To Improve Your Direct Mail Campaign

Posted by Plum Says on Jan 17, 2017 11:00:00 AM

Perfecting your direct mail marketing can seem like a daunting trial-and-error process, and even after doing the most extensive market research, your campaign might not see a significant response rate, or the subsequent return on investment that your business needs. Luckily, their are ways to ensure that your mailers get opened and read. Keep reading for five simple techniques that could make your next direct mail campaign your most successful yet.

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Topics: Direct Mail, Marketing, Marketing Advice, Direct Mail Marketing

3 Direct Mail Campaigns With No Offer

Posted by Plum Says on Jan 12, 2017 11:02:00 AM

Despite what you may believe, not every effective direct mail marketing campaign is centered around an offer. With consumers being constantly bombarded with discounts, sales, and limited-time offers, it’s hard to stand out, appear genuine, and still get your point across. Here are some ideas for non offer-based direct mail campaigns that will make your business appear unique from competitors and keep your services fresh in the minds of your targeted customers.

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Topics: Direct Mail, Marketing, Marketing Advice, Direct Mail Marketing

Facebook Ads vs. Google Adwords

Posted by Plum Says on Jan 7, 2017 9:00:00 AM


The longtime debate in digital marketing has been argued over the effectiveness of Facebook Ads vs Google Adwords. The two platforms share many similarities in both their functionality and results, however each includes unique options for targeting your audience, tracking your success, and managing your campaign. While everyone should be using both to maximize potential reach, it is important to know the specifics so that you can give preference to the option that best suits your needs as a business, ensuring that your advertising budget is well-spent. Let’s take a look at some of the basic differences between Google Adwords and Facebook Ads:

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Topics: Marketing, Facebook, Digital Marketing, Google

Direct Mail Secrets to Building Customer Loyalty

Posted by Plum Says on Jan 5, 2017 10:45:00 AM


Informative and visually appealing direct mail is sure to increase your business as well as encourage existing clients to continue to work with you. The following are a few tips to assist you in attracting new clients as well as ensuring that the ones you have will keep returning and tell their friends and colleagues about your financial services.

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Topics: Advice, Direct Mail, Marketing, Marketing Advice, Direct Mail Marketing

3 Questions To Ask Before You Start Your Next Campaign

Posted by Plum Says on Dec 20, 2016 10:02:00 AM

Planning your next direct mail marketing campaign? Plum wants to share a few tips to ensure that your direct mail doesn’t end up directly in the trash. With so many different parts to the puzzle – design, copy, format, mailing etc. – things can quickly take a turn for the worse. Below are three questions you should ask yourself and/or your marketing representative prior to starting a new campaign to guarantee the best results.

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Topics: Direct Mail, Marketing, Marketing Advice

Benefits of Consistent Long-Term Direct Mail Marketing

Posted by Plum Says on Dec 16, 2016 9:47:15 AM

If you're like most financial advisors you spend a great deal of time assisting your clients. Your role as an advisor has required a lot of trust, as you handle your client’s most sensitive information. This includes overseeing and managing portfolios, recommending investment vehicles and educating clients on changes being made in the marketplace. However, despite all of your efforts, you're likely not spending nearly as much time developing marketing strategies to acquire not only new customers but strategies to retain existing customers as well. According to statistics, a large portion of sales could come from repeat business. In fact, it cost 500% more to obtain new customers, than it does to maintain current customers. Yet very little is done to ensure that sales funnels are filled with repeat customers who could eventually make their way back down the sales pipeline.

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Topics: Direct Mail, Marketing, Marketing Advice

Your Guide to Microsites... In Brief

Posted by Plum Says on Nov 29, 2016 11:54:58 AM



ew to marketing and expanding your online presence through microsites? Plum is here to help! You may be wondering, what is a microsite anyways? How does it differ from a regular website? A microsite is defined as “an individual web page or small cluster of pages which are meant to function as a discrete entity within an existing website or to complement and offline activity.”  In other words, a microsite is a site-within-a-site – a way for a company to highlight a specific product or showcase a business unit separately from the parent site. Microsites are a fantastic marketing tool for limited-edition or one-time advertising such as T-Mobile Tuesdays, the Macy’s Thanksgiving Day Parade, or even movie trailers.

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Topics: Advice, Marketing, Digital Marketing, Marketing Advice, Microsite, Website

Why You Should Be Serving Food

Posted by Plum Says on Nov 23, 2016 10:48:01 AM


Serving food at financial seminars is a very lucrative strategy. Food helps to get past basic, primal defense mechanisms and opens people up to both nourishment and new ideas. When people share a meal or even light refreshments, a primal bond is made. This bond influences emotional state and intellectual buying decisions to a very large extent. Trust can more easily be earned and reciprocated over food. On a very physical level, people become more accepting and understanding of ideas being promoted at the event or financial seminar involving food. Food boosts customer experience many-fold. Smart financial planners are taking queues from leading brands like Starbucks, which built huge names through "improving the customer experience" (www.forbes.com). Serving refreshments is Starbucks' main strategy in relating to its customers.

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Topics: Advice, Marketing, Seminar, Marketing Advice, Food

How to Use Current Issues to Create Marketing Buzz [Video]

Posted by Plum Says on Nov 7, 2016 3:24:04 PM


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Topics: Marketing, Seminar, Marketing Advice, Current Events

Is your contact information easily found on your website?

Posted by Plum Says on Oct 27, 2016 2:57:26 PM


As a business, it is a top priority that you should be easy to get in touch with. If no one can get a hold of you, how will you possibly get any business? In this day and age technology is more prevalent than ever before and there is an entire generation in the workforce who have never even touched a phone book. Having your contact information readily available on your website allows potential clients to reach you without having to jump through hoops. Nobody has the time to be jumping through hoops.

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Topics: Marketing, Digital Marketing, Marketing Advice

12 Direct Mail Mistakes [Are You Making Them?]

Posted by Plum Says on Oct 25, 2016 10:17:00 AM


A recently carried out research revealed that properly addressed print media has a 100% delivery rate, 56% of people trust it to be the best mode of communication, 54% visit the supplied website and 45% responded by purchasing. Another research carried out at the University of Bangor, showed that the human brain reacts positively towards printed media as compared to virtual media. Based on this fact, direct mail is exactly what your business needs to cut through the clutter and tap from the fast growing economic world.

When done the right way, direct mail will help you unlock the huge potentials of your business. It allows you to reach your target audience in the most impressive and effective way, which turns your prospects to your most loyal buyers. As with any process, there is a right way and a wrong way to do things. Both intentional and unintentional mistakes can hinder the outcome of your marketing. Even the smallest mistake can mean big problems for your wallet.

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Topics: Advice, Direct Mail, Marketing, Marketing Advice

New To Social Media? Are You Doing It Right?

Posted by Plum Says on Oct 21, 2016 9:46:00 AM


The golden rule for any business is to cut on costs while maximizing on profit. Marketing is a crucial tool for every business. Every business aims to reach massive numbers of people cutting across age, religion, race and gender. Social media solves this problem satisfactorily. It is cheap, efficient and guarantees your business massive traffic. In this era, almost 50% of the world's population access different social media platforms multiple times every day. Maximizing on this space skyrockets your business without having to dent your company’s budget. What is required, however, to make maximum use of social media is a well-thought strategy.

First, your brand needs to harness authority. Get people to know you first before they can subscribe to your products and services. Social media platforms allow you to connect directly with both your current and potential clients. Successful brands have grasped the technique of using social media to create and cement relationships with customers. Aim at solving people’s problems and answering their questions. Use a simple but clear and informative language. Using a too formal or too professional tone might lose connection with your audience. It’s all about creating a connection with consumers.

Here is what you need to understand before using social media to create your brand and increase your business:

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Topics: Marketing, Social Media, Business, Digital Marketing

6 Corporations Using Direct Mail & Winning

Posted by Plum Says on Oct 11, 2016 10:22:00 AM


If you think using direct mail is not for you, you’re certainly wrong. Many understand the power of direct mail, this includes some of the biggest corporations in the country. Apple and Google are just two that are using direct mail to close more sales and thrive in this multifaceted business era. In fact, a certain report asserts that direct mail accounts for 39% of new customers. Therefore, if you’re targeting new customers, this is surely the way to go. Have you wondered which companies are using (and have been using) direct mail marketing? Do they generate more leads? What are their ROIs (Returns on Investments)?

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Topics: Insider, Direct Mail, Marketing, Business

10 Reasons Your Business Should Use Direct Mail

Posted by Plum Says on Oct 5, 2016 11:12:00 AM


Many small business owners have gravitated towards digital marketing because, during recent years, it has completely leveled the playing field for them. This is a great advantage for those who’ve had to compete against larger businesses to market their product or service. However, there is one traditional marketing strategy that is still being used by the larger companies in conjunction with their digital marketing efforts that is very effective, which is direct mail. The thing that’s very interesting about using a mixture of digital and traditional marketing tactics is that larger companies are aware that the traditional marketing tactics never lost their effectiveness. It’s just that the digital strategies are available on a different platform. They understand that combining the two is twice as effective than just relying on digital strategies alone. Like larger companies, below are the top 10 reasons that small businesses should be using direct mail to market their business.

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Topics: Direct Mail, Marketing, Business Advice, Marketing Advice, Small Business

Postcards or Letters: Which Perform Better?

Posted by Plum Says on Sep 27, 2016 10:05:00 AM


Direct mail can be a powerful marketing tool, whether you send letters or postcards, you are still using a personal touch to peak interest. Both formats have pros and cons, but is one format better than the other for direct mail marketing? Does one format have the advantage, garnering more attention from recipients? Or do they get the same amount of attention from recipients, are they equally effective? While these answers may remain elusive as behavior patterns are in constant flux, ascertaining whether direct mail postcards are a better marketing tool than letters may be a bit simpler with a closer look at the pros and cons of each.

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Topics: Mail, Direct Mail, Marketing

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