While you're spending thousands of dollars on marketing, certain factors may be out of your control. Do you know the best practices to ensure your direct mail campaign is properly delivered? Take the time to understand what goes on once your campaign leaves your hands. After all, it is YOUR MONEY that's in the mail. Was your mail printed? Are you tracking your mail? Staying on top of your campaign from inception to delivery is crucial to your marketing success.
If you think looks don't matter, think again. Often times, your prospect may likely toss your mailer in the garbage before even taking the opportunity to read it. That's why it is so crucial to have direction when it comes to design. In this episode of The Weekly Seed, Brady gives some valuable insight into the power behind the aesthetic of your marketing piece. You don't have to be a designer to apply Brady's 6 Rules of Graphic Design to your Direct Mail. Even if you are already aware of some of these steps, you may still be underestimating their overall impact.