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Plum Says

How to Become an Influencer in the Financial Planning Industry

Posted by Plum Says on Dec 8, 2017 1:40:00 PM
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Topics: Advice, Blogging, Marketing, Business, Business Advice, Free, Digital Marketing, Small Business, Financial Advice, Website, Financial Advisor

The Crucial Components of a Landing Page

Posted by Plum Says on Jun 20, 2017 3:13:00 PM


Your landing page is your prospective clients’ first impression of you, and as we all know, first impressions are extremely important for all businesses, especially financial professionals. Typically, consumers who are interested in financial advising services will visit your website at least a handful of times before they make any kind of contact with you, so you simply can’t afford to introduce your business with a sub-par landing page. Aside from conveying your brand image and educating your prospects, the main purpose of a landing page is to generate leads. If you want an impactful landing page that produces ample conversions, make sure to include these components!

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Topics: Marketing, Digital Marketing, Website, Landing Pages, Lead Generation

Your Guide to Microsites... In Brief

Posted by Plum Says on Nov 29, 2016 11:54:58 AM



ew to marketing and expanding your online presence through microsites? Plum is here to help! You may be wondering, what is a microsite anyways? How does it differ from a regular website? A microsite is defined as “an individual web page or small cluster of pages which are meant to function as a discrete entity within an existing website or to complement and offline activity.”  In other words, a microsite is a site-within-a-site – a way for a company to highlight a specific product or showcase a business unit separately from the parent site. Microsites are a fantastic marketing tool for limited-edition or one-time advertising such as T-Mobile Tuesdays, the Macy’s Thanksgiving Day Parade, or even movie trailers.

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Topics: Advice, Marketing, Digital Marketing, Marketing Advice, Microsite, Website

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