Email is an effective and easy way to market your business or services without spending money or expending a lot of effort. But if you’re looking for amplified results and an increased client base, it’s important to remember the hidden secret weapon that is direct mail marketing.
Email is such a common marketing method for so many companies that it’s likely clients will accidentally look over your email or even ignore it. Your business isn’t able to make an impression if the email goes unopened. It’s nothing personal, but people sometimes receive tens or hundreds of emails a day, and there’s no guarantee that they will choose to open or read yours.
Direct mail is a physical postcard and is much more difficult to ignore than an email, because it’s a tangible item which will likely sit on your client’s counter for a period of time. 98% if people check their mail every day, while hundreds of emails are left unopened (lob.com). You have unlimited options to customize and personalize a piece of direct mail; clients are more likely to respond to a beautiful piece of mail than they are to open an email with a creative subject line. You have a chance to impress your clients. With just a glance at your mailer they immediately know who you are, what your message is, and what you want them to do.
There is a connection made when someone receives a physical piece of mail, which may explain why direct mail is more effective than email. Direct mail causes 79% of people to act on it immediately, while email only provokes 45% of people to act immediately (socialmediaweek.org). The fact that direct mail is tangible rather than on a computer screen accounts for a lot of its power.
Direct mail and email can be used in conjunction for an effective marketing campaign, but don’t underestimate the power of direct mail alone. It can guide clients to your website or social media accounts, offer a promotion, and is a great way to simply remind clients of your services. To read more about the benefits of direct mail marketing, check out our blog posts on Direct Mail Secrets to Building Customer Loyalty or Benefits of Consistent Long-Term Direct Mail Marketing. To start creating beautiful mailers for your business, leave a comment below or give us a call at 1-800-992-9663.